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Why HID Lights Look So Bright

The human eye is very sensitive to light in the yellow and green regions (500-600 nm).  
HID lights produce predominantly yellow and green light, so they look very bright indeed to the human eye. 
Unfortunately, this is the same part of the spectrum that is least effective for plant growth.

Your eye is sensitive exactly where plants are not - in the middle of the spectrum.  If you could "see" like a plant, LED grow lights would look about 10 times brighter than they appear to your eyes

   

 

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